PLG Boilerplate: reaching out to POC

Identify the right POC

Read the section brief again. If your potential partner has a partnerships team, list down the details of that team here. If not, shortlist potential POCs based on the different criteria provided.

Craft the outreach message

Next, craft the outreach message for your POC

Write a clear subject line

Clear subject mentioning company name A, company name B, and what you want to reach out for, that is the partnership.

Quick intro about yourself and the company

Provide a very quick intro of yourself and the company you're working for, with social backing. How is it impacting the users that's using that product? After that, mention why are you reaching out to them. Provide a good reason for it.

Speak about the value prop

Mention how does this partnership align well with their roadmap. Always lead with data here, but make sure you don't give away all of it in the first chance

CTA

This is the most important part of the email. Provide them with clear next steps on how to reach out to you or your team

Craft the followup message & schedule

Craft the followup message and schedule if the first round of comms don't work

Figure out the FEC - functional, social and emotional of your POSo

Craft the FEC in such a way that it makes a strong case for why should they partner with you

Re-instate your core value prop with data

Start with where you left off in the previous communication

Followup schedule

Use the table to make a followup schedule

Prepare the first meeting

Once you have setup a call with them, prepare for the first call!

Research about their goals

To make a strong case for why they should partner with you, research about their goals.

Competitive research

Competitive research to figure out how this partnership gives them a competitive edge

Create the value prop for the partnership

Answer the following questions to create a value prop for the partnership

How does the partnership help solve customer pain points?

Think if that partnership is sought after by mutual customers?

How does your brand stand out from other's in the industry?

What do they stand to gain?

Deliverables from partner's end

Close the call with direct deliverables from your and the partner's end!